Have you seen this?
The award winning creative agency Flickering Wall made a catching remake of the famous ‘business card scene’ in the 2000 classic, American Psycho. The ad is made for Denham ‘the Jeanmaker’, a beautiful brand that, to my opinion, produces one of the best denim purchasable in Amsterdam. Hipsters with beards and bad attitude are featured in this polished video competing over the best denim. A great wink at the original scene where businessmen obsess over the most expensive and elaborate business card.
On Youtube, the director Hugo Keijzer explains:
“When I first heard Jason Denham talk about jeans it reminded me of the film’s legendary business-card scene. I recognized the same manic attention to detail and ravenous appetite for craftsmanship. This triggered the idea for a modern-day remake of the scene”.
Jason Denham himself is quoted saying that the ad by Flickering Wall is a brilliant parody of fashion in general, but that it reminds him mostly to keep having fun and not take ourselves too seriously.
Well that’s what we’re all about here!
Check it for yourself. Even if you’re not an ad-lover like me, you’ll certainly enjoy watching it to the very end!
Also see: http://www.denhamthejeanmaker.com, for great style and quality denim.